Random Association

Random association is about generating idea. Its a conflict where the left and right brain has to function. Idea start to generate and mutation happen.

Class Activities.

The Situation/Problem : How to make a person stop smoking in 6 months time.
Random Word : Traffic Light
Association 1 : Metal - Make it tough to smoke
Association 2 : Dirty - Create a "yucky" effect to the cigaratte
Association 3 : Sign - Create a weird and scary sign


This picture explain about the random association that happen between the traffic light and cigarette.